Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps (Animal Guide)
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Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you’ll learn basic design and development principles for all mobile devices and platforms. You’ll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.
If you’re a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:
Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile contextLearn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web appsWork with flows, prototypes, usability practices, and screen-size-independent visual designsUse and test cross-platform mobile web standards for older devices, as well as devices that may be available in the futureLearn how to justify a mobile product by building it on a budget
ASIN : B0043D2DXC
Publisher : O’Reilly Media
Accessibility : Learn more
Publication date : August 14, 2009
Edition : 1st
Language : English
File size : 13.4 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 334 pages
ISBN-13 : 978-1449300890
Page Flip : Enabled
Best Sellers Rank: #2,344,961 in Kindle Store (See Top 100 in Kindle Store) #388 in User Experience & Usability #1,264 in Web Site Design #1,818 in Computer Graphic Design
Customer Reviews: 3.8 3.8 out of 5 stars 29 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book to be a worthwhile investment for mobile development, with one noting it’s a must-read for professionals in the field. The information quality receives mixed feedback, with one customer describing it as comprehensive while another finds it lacking depth. The discussion value also gets mixed reviews, with one customer appreciating its broad perspective.
AI Generated from the text of customer reviews


Webuquerque –
In-depth guide to mobile design and development concepts and techniques
This is a rich, deep look at mobile design. A multitude of devices and platforms defy standard answers to every mobile design and development situation, but Fling leads you though some steps meant to help you navigate those issues.The book first explains the mobile landscape and defines some of the needed terminology. A look at the scope of the mobile market gets a chapter. Fling devotes Chapter 4 to “Designing for Context.” Context is an important concept he returns to in every chapter. He defines and redefines context throughout the book. In Chapter 4 he explains context as the way users will derive value from something they are currently doing. From this viewpoint, user context understands user circumstance. Context also means the environment in which a task is performed. These types of context include physical location, device, platform, access, media and the user’s time and attention.Chapter 5 talks about developing a mobile strategy. He looks at reasons why some attempts fail while others succeed. The style of thinking that works in other forms of design and development don’t work for mobile. He takes a look at thinking patterns and development decisions and makes many points about how to unleash the creativity needed to develop for the new world of mobile.The many types of mobile applications are explained in Chapter 6. In Chapter 7, he explains information architecture as it applies to mobile devices. In Chapter 8 he discusses the elements of design that apply to mobile. Mobile Web apps vs. native applications are examined in Chapter 9. There’s also a chapter devoted to the notion of mobile 2.0. The nitty gritty details of using HTML, CSS, and JavaScript to create products for mobile browsers and devices gets the treatment in Chapter 11, and in Chapter 12, which is focused on iPhone Web Apps and WebKit. He talks about how to take an existing Web app and adapt it for mobile. There’s a chapter about how to make money in mobile. A chapter devoted to devices and device testing plans has good ideas for ways to test. The book winds down with a chapter on the opportunities and future of mobile.Anyone who is thinking of developing for mobile can benefit from this book. I think it would be especially valuable for businesses leaders who are successful in some area of technology and want to move into the mobile market. Thinking that worked in other situations doesn’t help in mobile. The thinking patterns, development strategies, and new approaches needed for mobile development are well explained here. A person willing to make the changes needed will find excellent examples and strategies for change in this book.—————A Webuquerque community member review by Virginia DeBolt
R3warnno –
a worthwhile investment for those looking to start developing applications for mobile platforms
I found the style to be easy reading and the organization of the book well laid-out. No single book covers every aspect of a subject, but in this case the author develops a framework that informs the reader of the key topics of mobile development including device fragmentation, development tools and methodology, IDEs and test beds, etc. All around a worthwhile investment for those looking to start developing applications for mobile platforms.
Frank –
more background than anything
A pretty good survey piece; lots of “things to think about”, but short on specifics — prob because the device world is SO fluid. It serves as background, but there’s not much to act on.
Guillaume A. –
Very limited interest for anyone who would be drawn to this book in the first place
The back of this book says it’s recommended for “web designers, web developers, information architects, product managers, usability professionals, content publishers, entrepreneurs new to mobile web”.If you recognize yourself in this group, this book is resolutely not for you.There is literally no useful information for developers or designers. The author glosses over what could be relevant info here and there (tidbits of HTML/CSS, UX design, etc.)– but it is definitely not a design or development book as its title would suggest.There are chapters dedicated more to the business development side of things– adapting a mobile strategy for your existing products and websites, etc. But even here, information lacks too much depth to be of any relevant use.One could argue that this book could serve as a good introductory text for non-technical people who need a first exposure to mobile ecosystems, and that a more representative title for this book would be “Overview of the mobile landscape”. But these people won’t need to learn about the intricacies of CSS transformations or mobile agent detection in PHP, and as such a number of chapters in the book while just be useless to them or even worse, confuse them.All in all, Brian Fling’s book is too scattered to provide anything of value. If you’re looking to get into mobile development, pick up an intro book about Objective C for iPhone or Java for Android. If you’re looking to get into mobile design, pickup a book about mobile UI/UX design. If you’re a suit wanting to grasp the business implications of mobile, get a book about just that. Regardless, avoid this title at all costs– your library is better off without this title.
Gabriele Martini –
Un buonissimo libro che riesce ad introdurti al meglio nel mondo dello sviluppo mobile; per tutte le categorie di utenti
simone –
ottimo venditore, sicuro, veloce e affidabile. Il prodotto è in ottime condizioni. Non c’è nessun danno, o difetto. Consigliato a tutti.