Maidenform Women’s Comfort Devotion Underwire Bra, Full Coverage Convertible T-Shirt Bra
$4,238.64 Original price was: $4,238.64.$2,030.13Current price is: $2,030.13.
Price: INR4,238.64 - INR2,030.13
(as of Oct 29, 2025 11:27:25 UTC – Details)
Crafted from luxe suede-like fabric, this full-coverage Comfort Devotion bra from Maidenform® feels incredibly soft and comfortable against your skin. Designed with cushioned underwire cups, this women’s bra is ideal for everyday wear. Convertible straps can be worn straight or crisscross, giving you even more options – something your’e sure to appreciate. Finished with back and side smoothing for a sleek look beneath your clothes, this Maidenform women’s t-shirt bra offers back hook-and-eye closure for easy styling and the fit you like.
Item model number : 09436
Department : womens
Date First Available : August 29, 2013
Manufacturer : Maidenform
ASIN : B0BQYY4ZCG
Best Sellers Rank: #4,269 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #53 in Everyday Bras
Customer Reviews: 4.3 4.3 out of 5 stars 13,999 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this bra comfortable, well-fitting, and of good quality, with soft material that feels smooth against the skin. They appreciate its appearance, particularly how it looks under t-shirts, and its support, noting it provides great cleavage and coverage throughout the day. While customers consider it good value for money, several report issues with the underwire poking through the material.
AI Generated from the text of customer reviews

Lisa Chaddock –
Good product
Great fit – comfortable and easy care. And the straps stay put!
janice downey –
Perfect Fit
I love this bra! Comfortable, pretty, fits me perfectly. I have 1 that is 40 B and was tight where it hooks together, now I can breathe again. I can’t wear a full cup I don’t have much top of my breast. This light padding is perfect. The wire is hardly noticeable, comfortable. I will buy again.
Rich –
Quality Bra
Perfect fit and comfortable quality design. I continue to order this product.
a customer –
Considering the price, this is a great deal!
I bought 2 of these bras, 34C and they are a good fit. Also comfortable thus far. I do have a few concerns:1. After reading many reviews, I received the bras and checked the workmanship. It seems adequate but the side and back fabric thins out too much, I think, if you do bring your bra to the front to fasten before twisting it back around. It was interesting that a slight tug begins to thin the stretchy sides away from the cups an inordinate amount so that I fear an eventual rip. Perhaps a 1″ longer band/fastener with stretch would accommodate those of us who use the front fastening technique. But, Problem solved (for an extra $7: pkg of bra extenders in 3 shades. Got that extra bit of stretch to comfortably fasten bra in front. However, I do like the way the band fit before the extender. A great idea would be to give this bra a front fastener.Also, had to use a lighted magnifying glass to read the laundry instruction icons, then research them online. (The slant sided container, under magnification, has a hand inside. This means to hand wash. OK. The square with a line across the top means ‘hang to dry’, my usual method. I mention this because AI answered my question as ok to wash by machine in a net bag. This is my usual laundry method so it seemed correct. These symbols are new to me.)I believe there is a bit too much padding in these bras, rather than simple fiberfill so perhaps handwriting will prevent it shifting.The cups are great coverage, a perfect fit and seem normally shaped. Support is good. I think it is flattering under t-shirts and hope it lasts a while. Sturdiness is fairly subjective.
Barbara K. –
So comfortable
Love love love this product. It’s comfortable. It’s soft and very well-made. I highly recommend you buying it.
Frankee –
1st one amazing, and the 2nd one was garbage!
My old bras were getting tight! It was time to try a few new ones, and sadly, many didn’t fit right or fit comfortably. After reading the reviews and seeing the photos on this one. I decided to give it a try.Thankfully this one delivered! The whole piece feels very soft and comfortable. The sidebands are slightly higher than others, so I think that helps minimize the side bulge (for me). There are underwires, but I don’t feel them at all. It’s lightly padded, so no see-through. The one minus is that it’s not a pushed-up bra which I am used to. I do like crisscrossing the straps on the back. I feel that gives a lift to the front. Will buy more!This is in addition to my previous review. The first one was amazing (beige), so I purchased a second one, (green). Everything is the same, soft and comfortable in general. However, there was something scratching me all over on the band and the straps. I didn’t see anything there but thought maybe the stitchings were uneven or some threads might be sticking out. I took out my fabric shaver and carefully ran over the back and the straps and it seemed to help slightly but didn’t solve the problem. I’ve washed it a couple of times and still the same, very scratchy. Maybe there’s something in the green color that I am allergic to. I can’t wear it; I wish I had returned it instead!So 5 stars for the first one, and 1 star for the second one which is a shame because I really love the first one, and thought I would buy a few more. I don’t think I will now.
Amber Tamplain –
Comfortable, supportive and stays in place
“I was looking for a comfortable everyday bra that provides good support without feeling too tight or restrictive, and this one exceeded my expectations! The fit is perfect—snug enough to hold everything in place but still breathable and soft against the skin. The material is high-quality, with just the right amount of stretch to move with me without losing its shape.One of the things I love most about this bra is how well it lifts and supports. It gives a natural, flattering shape without any uncomfortable padding or underwire digging in. The wide straps help distribute weight evenly, so there’s no strain on my shoulders, and they stay in place all day. The band is also supportive without rolling up or feeling too tight.Another huge plus is that it holds up well after washing—no shrinking, fading, or losing elasticity. It still fits just as well as the first time I wore it. Whether I’m wearing it under a t-shirt, a blouse, or even lounging around the house, it stays comfortable and supportive.If you’re looking for a reliable, well-fitting bra that provides all-day comfort and support, I highly recommend this one! I’ll definitely be buying more in different colors!”
Helen Chilvers –
Perfect fit
Karina –
Muy cómodo, muy buenos materiales, muy buena calidad en general
Martha Liliana –
Calidad de tela cómoda lisa no lastima no marca la piel práctico para lavar superficies suavecito me encanta esta marca
Silvia S –
Maidenform son mis bras favoritos, la calidad de los materiales y la comodidad Super recomendada, si sabes bien tú talla con ésta marca no debes tener problema!
Diana –
Very good product!